UPDATE: The store remains open to the public 7 days/week. It’s been a year of evolving precautionary COVID measures at the store, and while we’re hopefully nearing the end and “getting back to normal,” we’re loosening some restrictions, but we're not 100% out of the woods just yet.
In today’s consumer-driven marketplace, product life cycles usually last 3 or 4 years, max. Then, said product is unceremoniously shunted aside by a newer/brighter/shinier object. But the outgoing Shoei RF-1200 lasted a full seven years in the lineup before now finally getting the axe. Shoei engineers knew that if they were going to mess with such proven success, they’d better deliver something special. And here it is…
We’ve got a bounty of great gifts for the motorcycle lover in your life—everything from favorite evergreen options (hats,maps,t-shirts, assorted shop swag) to a few new products we’re proud to just finally launch, like two different house-brand toolkits, a minimalist Dyneema wallet, and some good old fashioned house-blend coffee staples.
On March 1 we joined forces with Bridgestone Motorcycle Tires to help celebrate the launch of the Northeast Backcountry Discovery Route. This 1,350-mile route stretches from the PA/NY state line all the way up to the Maine/Canadian border. And we couldn't be more excited to ride it this summer.
We’re proud of the proven 5-star helmet shopping experience we’ve developed over the years, but we realize not everyone can or will make it to Union Street for a professional fitting. Here are the steps we're taking to adapt to the New Normal.
We’d like to extend a warm shout-out to Masks for Docs, a grassroots non-profit that sprang up in response to the COVID epidemic to help get vital PPE (personal protective equipment) to frontline healthcare workers.
On the Tuesday before Thanksgiving we strapped 50 frozen turkeys to the backs of our respective motorcycles, and then transported the slippery little buggers over the bridge to donate them en masse to the New York City Rescue Mission.