MV AGUSTA AMERICA

The MV Augusta 750S America was built to fulfill a request from the company’s U.S. importer, which bet that the market would sustain an outrageously priced luxury motorcycle with bona-fide superbike specs, right-hand brake, and vastly upgraded instruments and controls over the standard 750S

MV-Agusta-MV-Agusta-America-750

As James McBride of Silodrome points out, “The performance figures for the 750S America were only surpassed by the two-stroke superbikes of the 1970s, and even then not by much more than a whisker.” Indeed, independent tests confirmed the bored-out bike’s chops: Cycle Magazine tested the bike and found a top-speed of 130.4 mph; and it clocked a standing quarter-mile in 13 seconds, crossing the line at 105 mph. But despite the storied race pedigree and undeniably exotic mystique around this red-hot sexpot of a motorcycle, it didn’t sell very well. The bet lost.

It was largely an issue of relativity. In 1976 a brand new Honda CB 750-Four cost $2,190. The MV Agusta America edition was $6,500—or about $30,000 in today’s dollars. That bad bet was a harbinger of doom for MV Agusta, which went under in ‘78. Smart money, however, would have bought one anyway. Today a mint MV Agusta America will fetch north of $100,000.

MV Agusta 750 America

 

Start Here: Intro 70s Italian Superbikes

The Ducati Story
Ducati 350 Mark 3-D (1968-1972)
Ducati 350 Desmo (1971-1972)
Ducati 750S (1972-1974)
Ducati 750SS (1973-1974)
Ducati 900SS (1975-1982)
Ducati Darmah (1977-1982)
Ducati MHR (1979-1984) 

The Laverda Story
Laverda 750S (1969-1970)
Laverda SF (1970-1976)
Laverda SFC (1971-1976)
Laverda Jota (1976-1983)
Laverda Montjuic (1979-1981)

The Moto Guzzi Story
Moto Guzzi V7 Telaio Rosso (1971)
Moto Guzzi V7 Sport (1971-1974)
Moto Guzzi 750S (1974-1975)
Moto Guzzi Lemans 850 (1976-1978)

The MV Agusta Story
MV Agusta 750S (1971-1974)
MV Agusta 750 America (1975-1977)
MV Agusta Magni 861

BonusThe Benelli 750 Sei
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Illustrations: Martin Squires
Studio photography: David Genat
Bike owner: Stuart Parr, The Stuart Parr Collection