The Belstaff brand has been coveted by motorcycle riders worldwide since its founding in Staffordshire, England, 88 years ago. The company’s rugged, waterproof 10-ounce waxed-cotton Trialmaster jacket is the stuff of legends—Steve-McQueen-certified cool since the mid 60s. But now, it would seem, a large part of the British brand is dead. For motorcycle riders, anyway.
In order to build out our new web store with something more than just the sterile, supplied studio images we decided to stage our own photo shoot while test-riding samples of some of the new jackets we’ll be carrying this winter. We got a solid crew to rally for an early morning meet that started with bad coffee, followed with hog-tying a photographer to the back of an SUV for some open-hatch hot laps on the Brookyn-Queens Expressway, and miraculously ended without a single moving violation from the NYPD.
This is an essential product for any New York City motorcycle rider. Just park, pull, and walk.*
It’s true. We are officially open for business. Just ask “The Google.”
If you think you have enough T-shirts in your closet already, think again. Union Garage shop shirts are printed on 2012 American Apparel stock and we have all three three of these designs on the racks in all size runs—S through XL. They’re only $25 a pop. Support your local neighborhood gear shop and look good doing it.
Start with some 100-year-old floor joists. Chainsaw to length. Plane down to fresh edges all around, sacrificing a few saw blades to rusted out pre-WWI square framing nails. Sand liberally and oil to a shine. Then add some steel, sweat and liberal amounts of swearing on installation, and voila: bombproof shelving for the new space.
Anyone looking to have gold leaf laid onto a glass storefront in New York City will soon find that all roads lead to Jerry Pagane’s Lower East Side home studio. He’s the last of a dying breed and he treated our new storefront to a 24-karat Italian gold facelift.