If our neighbors were angered by the sound of a hundred motorcycles gathering on the block at 9:00 last Sunday morning, annoyance almost certainly turned to confusion when they looked outside to see who exactly was making all the racket.
After 10 drawn-out months of renovation we’ve finally popped the champagne and christened the new showroom. It’s right next door to the old space so come down and see us. And if you missed the opening party, don’t sweat it. We’ll be here for the next 10 years and there will be plenty more to come.
We’ve partnered up with Bike EXIF to offer a fantastic one-time opportunity to win one of three blockbuster prizes. And all it’ll cost you is a quick game of 20 questions.
It’s that time of year again. Fall is in the air. It’s still riding season, but not for long. And it’s been such a busy season at the store we haven’t had time to throw a single party. That’s changing this weekend.
On September 28, 2014, we suited up for a very, very silly motorcycle ride through New York City. For charity. Sort of.
Choppers, check. Bespoke BMW hardtails, check. Not one but two Walt Siegl motorcycles, check and check. The Brooklyn Invitational happened last weekend in Williamsburg, and it continues to deserve the increasing hoopla it generates with a great crowd, commemorative tattoos, and wild mix of motorcycles—both inside and outside the show.
Was your bike manufactured before the 1990’s? Are you available Saturday, August 9th? Would you like to ride along a picturesque pre-planned tree-lined route 150 miles from the nearest New York City taxi cab?
EIGHTY riders. 200-plus miles. Six MSF-certified motorcycle instructors. Two dozen pool noodles. Yes, pool noodles. A 16-foot-long teeter-totter. Way too much coffee. Four watermelons. Three kinds of the meat cooking on two jumbo charcoal grills. One volunteer ambulance. No rain.
Join Aether Apparel and Union Garage on Saturday May 3rd for a full day of motorcycle riding as we escape the city and head for the hills.
We’re joining forces with Bell Powersports this weekend at Javits Convention Center to show off the best jackets, boots, gloves and helmets—including 2014 models from Bell.