The Norton Commando was never intended to save the company. But it did just that, and 50 years later its name has left an indelible mark. Here’s a retrospective with detailed photos tracing the arc of this iconic motorcycle.
It’s that time of year again—when giant semi trucks from all the major motorcycle manufacturers terrorize Manhattan—clogging the streets around the Jacob Javit’s Convention Center to unload a treasure trove: all next year’s production motorcycles on display inside.
Belstaff recently sponsored a shop ride, departing from their Pop Up Shop next door on Union Street. After the usual rendezvous at the shop we skipped across Manhattan and made a unique breakfast stop, 3 floors up a freight elevator in Jersey City, at the miraculous home of NYC Norton.
Mark your calendars for Saturday, October 20, when we’ll be marking the start of two special, simultaneous events at Union Garage.
This September has been hot and fast on Union Street in Brooklyn. Two weeks ago we were all out on the sidewalk under swirling dark clouds, holding down a couple of event tents as late summer storm gusts tried to rip them out of our hands. We were setting a launch party for the Roland Sands Design Pop-Up Shop, and mother nature was being a real bitch.
Come join us on Union Street this Thursday night for an extended-hours sidewalk cook-out and movie night. Have a burger, a beer or two, and take in some of the most exciting off-road riding media you’ll find anywhere.
We’re screening two short propaganda films intended to entertain and inspire you to go out and find dirt on a motorcycle. The first 30-min screening starts around 7:30, and we’ll play Lyndon Poskitt’s Dakar Documentary around 8:30.
We’re excited to announce the latest Union Garage Pop-Up extension—ADV NYC— which is launching this Saturday, 7/14. To compile the most complete, head-to-toe collection of Adventure gear in New York City, we partnered up with three leaders in the segment—Klim, Kriega and Sidi.
With its new Settantadue collection, Dainese slows it down a little, and goes back to its roots.
We’re excited to offer an exclusive chance to see the entire collection in one place—seven all-new jackets with classic 70’s styling, but built to modern safety standards.
Save the date for Saturday, April 28, when we’ll be teaming up with Max BMW to offer a demo of BMW’s latest model at the shop. Join us for free breakfast and coffee starting at 10AM. First come, first served.
When we learned UK-based illustrator Ryan Quickfall was visiting New York City we quickly agreed we should put something together. With motorsports inspiration as a common thread Quickfall picked four artists from across the U.S., and they all agreed to participate in our first shot at an art show gallery opening at 101 Union Street. Read more about the artists and check out photos of the opening event.